Novitio is the purpose-built ecosystem transforming how pre-owned IT hardware is sold and purchased. Whether you’re an ITAD seeking to maximize the value of your assets, an IT broker expanding your network, or a buyer in search of top-quality refurbished IT, Novitio simplifies and secures every deal. Our platform is designed to meet the unique needs of each stakeholder in the IT asset disposition (ITAD) ecosystem.
The Story of Novitio
At Novitio, our mission is driven by a simple yet powerful vision: to work smarter, not harder. It’s a principle that our co-founders, Anders Bech Jensen and Anders Aaen Thordal, have lived and breathed since day one.
The idea for Novitio was born out of the frustration with outdated and inefficient trading models that relied too heavily on endless emails, slow responses, and a lack of transparency. Anders Bech Jensen, with his background in business studies and years of experience in procurement and sales—including at one of the world’s largest shipping firms—saw firsthand the lost time and missed opportunities caused by manual processes. He imagined a better way: a streamlined system that would bring transparency, fairness, and efficiency to the buying and selling of used IT equipment.
Anders Aaen Thordal, with his own extensive experience in sales and brokering, shared the same vision. The two met while working at a Danish broker company, where they bonded over their common dissatisfaction with the status quo: being constantly on call, responding to unclear pricing expectations, and working within a system that didn’t serve anyone particularly well.
While Novitio’s early concept included spare part buying and procurement, the company has since evolved. Today, Novitio is laser-focused on facilitating smooth listings and asset selling, forging efficient buyer-seller transactions, and prioritizing trust and transparency.
“We’re proud of where we are today with Novitio and where we’re heading. We see enormous potential in the market and are always looking for like-minded partners to join us on this journey. This is just the beginning of Novitio’s story—and we’re committed to driving innovation and reshaping the IT asset trading landscape.” – Anders Bech Jensen, Co-founder & COO
Partnerships and Sustainability
At Novitio, we believe a truly thriving IT circular economy depends on strong partnerships and a shared commitment to sustainability. We put trust and transparency at the heart of every transaction, fostering win-win relationships and prioritizing fairness and personalization.
Our platform goes beyond mere buying and selling. By incorporating carbon tracking and detailed compliance data, we ensure that every deal contributes to a more sustainable future for the IT sector.
Simplicity and effectiveness
Novitio’s platform is a purpose-built ecosystem that integrates and simplifies every step of the IT sales and buying process. ITADs can easily manage and present their inventory thanks to standardized IT data. Our transparent pricing system, based on real-time information and historical data, ensures fair valuations and informed decisions.
Through smart matching and streamlined workflows, Novitio makes it easy for ITADs, brokers, and buyers to connect—unlocking maximum efficiency and reducing administrative overhead.
Optimisation and Trust
What truly sets Novitio apart are the next-generation features that digitize and elevate the second-hand IT market. From seamless asset listing to secure transaction management, Novitio ensures that every step is transparent and compliant.
Key highlights include:
- AI-driven pricing and asset matching: maximizing fair value for sellers and ensuring buyers get what they need
- Integrated carbon tracking and ESG compliance reporting: supporting sustainability and accountability
- Robust data security and traceability: reinforcing trust and transparency across every transaction
- Detailed sales performance analysis: empowering users to make data-driven decisions and optimize outcomes
We’ve designed Novitio not just as a tool—but as a trusted digital partner that adapts to your evolving needs.
Who is it for?
- ITADs: Optimize the management of your used IT assets and maximize their value with our high-performance ITAD platform.
- IT Leasing: Either with their own ITAD dept. or their outsourced ITAD partner.
- Buyers: Access a diverse inventory of high-quality IT equipment, ensuring value-driven and sustainable purchases.
- Brokers: Expand your business and tap into a broader pool of buyers and sellers through our dedicated broker tools.
- TPM/Service companies: Buying, selling and ensuring value-driven and sustainable business.
- Novitio is designed for ITADs who want to scale their business with the same or fewer resources, ensure stability even if key staff leave (minimizing risk), and save time and effort across every step of the sales process. It’s also ideal for ITADs working with private sector clients, where compliance, traceability, and carbon savings documentation are crucial for both internal and external reviews.
- For buyers and brokers, Novitio offers reliable access to high-quality refurbished IT, supporting secure and efficient transactions, and helping to ensure a steady supply of equipment.
A Final Word
At Novitio, we’re on a mission to bring efficiency, fairness, and sustainability to the ITAD market—one transaction at a time. With our co-founders’ extensive backgrounds in procurement, sales, and IT brokering, we understand the pain points of traditional processes better than anyone. And we’re determined to make things better, smarter, and more sustainable for everyone in the ecosystem.
Ready to see how Novitio can change the way you trade used IT assets?
Let’s get started together.
